• Upper Moreland School District
    Planned Course: Graphic Design
    Pennsylvania Standards:
    Academic Standards for the Arts and Humanities

    9.1 Production, performance and exhibition of Dance, Music, Theatre, and Visual Arts

    9.2 Historical and Cultural contexts

    9.3 Critical Response

    9.4 Aesthetic Response

    National Art Standards:

    NS1. Understanding and apply media, techniques, and processes

    NS2. Understanding of structures and functions

    NS3. Choosing and evaluating a range of subject matter, symbols, and ideas

    NS4. Understanding the visual arts in relation to history and cultures

    NS5. Reflecting upon and assessing the characteristics and merits of

    their work and the work of others

    NS6. Making connections between visual arts and other disciplines

    Course Description:

    The goal of the Visual Art program is designed to enhance the artistic, creative and expressive qualities of all students. Art opportunities are provided for every child to learn the skills of creating, analyzing, interpreting and evaluating works of art. The Visual Art program will enable students to understand that art is a universal language interconnected to other content areas and cultures.

    This course will introduce students to the use of the computer as a drawing and a two-dimensional design tool. Students will also recognize graphic design as a powerful visual communication tool aimed at reaching a mass audience in order to persuade, entertain, advertise, and evoke strong emotions. Students manipulate digital drawing and painting tools as well as using other graphics software in Adobe Illustrator and Photoshop. Students will execute every phase of the design process from concept development to finished product. Among the many art problems explored, students will learn about branding, logo design, package design, layout and typography. Computer graphics skills as seen in the field of advertising, graphic design, illustration and industrial design are emphasized. A lab fee of $20.00 is required.

    Specific and measurable objectives directly related to the academic standards to be achieved by students:

    Specific course objectives are related to the Pennsylvania Department of Education Academic Standards for the Arts and Humanities and the National Visual Arts Standards.

    Content to be used to reach objectives:

    In order to offer a comprehensive, balanced visual art program, students are offered a wide variety of materials and experiences at varied levels and interests.


    In order to offer a comprehensive art education in which students will actively view, create, analyze, interpret and critique art and incoming visual stimuli, students are offered a wide variety of materials at varied levels and to accommodate many interests.

    LCD projector

    Digital sub-compact cameras


    Large format laser printer/poster printer


    SD media cards/Card reader

    Mat boards (white and black for framing)

    Mat board cutters

    Paper cutter

    Photo papers for printing

    Tables for matting and framing

    Web tutorials

    Adobe Photoshop

    Adobe Illustrator

    Interactive white board

    Reference materials/instructional materials/resources

    • London, Barbara, Jim Stone, and John Upton. Photography: the Essential Way. Upper Saddle River, NJ: Pearson/Prentice Hall, 2008.


    Instructional Activities:

    A standards-based Visual Arts program requires that our students develop viewing and thinking processes that are self-directed, collaborative, creative, critical, and reflective. Development of skills in art production, art history, aesthetics, and art criticism, and in visual literacy will be developed through the following instructional activities:

    • Differentiated instruction
    • Audio-visual presentations
    • Problem-solving
    • Research
    • Hands-on activities
    • Cooperative learning
    • Use of various tools and equipment
    • Written and verbal critiques – self, peer, group

    Estimated instructional time to be devoted to achieving objectives:

    This course will meet every day for 18 weeks.

    Procedures for measurement of student progress will include:

    A variety of oral, written and performance assessments will be used to determine student progress.

    An explanation of how student grades will be determined:

    A student's grade will be determined by levels of participation, completion of projects, engagement with learning opportunities, critical thinking, and demonstration of skills. Assignments will vary in weight and will be used collectively to determine a student's grade.